Gaya APA

Hankinson, G., Cowking, P. (1996). The Reality of global brands : cases and strategies for the successful management of international brands . London: The McGraw-Hill.

Gaya MLA

Hankinson, Graham., Cowking, Philippa. "The Reality of global brands : cases and strategies for the successful management of international brands". London: The McGraw-Hill, 1996. Text.